The First Nail in the Credit-Hour Coffin

The University of Wisconsin has announced the first Bachelor’s degree option to online students based on competency. College Degree, No Class Time Required
University of Wisconsin to Offer a Bachelor’s to Students Who Take Online Competency Tests About What They Know (WSJ, Jan 24, 2013) The UW ecampus has already has a robust eCampus, but the UW Flexibile Option is new.

The UW video on the Flex Option says it wants to decouple teaching, learning and assessment. Students would demonstrate they have fulfilled  an area of the major by demonstrating competence –with or without taking the course associated with that skill.  This, by itself, is not new.  We’ve got lots of university curricula that include competency requirements.  At SMU, for example, our new University Curriculum includes a second language requirement, that can be fulfilled just by arriving with a second language, taking two years of coursework, study abroad or completing some other sort of process and demonstrating you have attained the learning goals. This makes sense–a college degree should be about what you can do and how you think, not about how many classes you took.

The Carnegie Foundation for the Advancement of Teaching (the very folks who invented the credit hour and helped get it adopted over 100 years ago) have announced plans to reconsider the credit-hour as a measure of … what exactly ?? and propose something new (surely some measure of learning?).  There is also the AAC&U’s efforts with the Lumina Foundation to field test a new Degree Qualifications Profile (DQP) in 9 states and 20 institutions.  The DQP will measure measure broad and integrative knowledge, deep knowledge in a particular subject area, high-level intellectual skills and demonstrated achievement in applied learning and in civic learning and engagement.   I note that much of the rest of the world (since 1999) has already adopted a similar system of comparing students by skills or qualifications rather than degrees  with the Bologna Declaration.

There is clearly a tidal wave coming, but what does it mean?

1. While the motivation behind the Wisconsin Flex Option isn’t public, my guess is that they are hoping that students will not simply sign up to take the assessments and collect their degree, but will need a few courses too.  My guess is they will also charge for the assessments and the degree, so maybe they are ok either way, but if this drives students with a few missing credits (like their own Gov. Scott Walker) to enroll (and pay for) a few of their existing online courses, then there will be lots of new revenue streams.

2. I also assume that the degree will say “UW Flex Option Degree” to protect the main UW brand.  While the goals is to get more “qualified” (i.e. credentialed) citizens for jobs, if employers continue to desire those with better credentials (degrees with better brands) then all will be well in the land of residential campuses.  If, however, UW manages to keep the standards the same as they are on the residential campuses, then employers will eventually need to take a second look.

3. For students/consumers this is all great news. The flood gates for free transfers are about to open.  Students can already transfer in much lower cost community college credits, but if a system for determining competencies becomes widely accepted, and MOOCs, YouTube or job experience learning can be converted into something that counts toward a degree, then  prices for students will fall and universities are in trouble, quickly.

4. A few elite private or very large state schools will be able to survive by selling the networking, branding or the experience they offer.  But for schools that can’t offer the benefits of rock-climbing walls, winning football teams or an elite jobs network, they had better (and quickly) come up with a plan to demonstrate that their students have better skills  and not just more credits tied to seat time.

So in many ways, the move to demonstrate the competency, skills or qualifications of graduates should HELP liberal arts colleges that are doing a good job. One of the most interesting sessions I attended at the AAC&U Annual Conference last week, featured research by Charles Blaich and Kathleen Wise that compared data from the Delta Cost Project (on what colleges are spending per student) and the Wabash National Study (that measures student learning) and –surprise!–while more money in general is tied to increased learning, it is a VERY weak correlation and more importantly, there are school with terrific student learning that cost a fraction of the cost of schools with the same learning ($9000 vs $50,000/student).  As the researchers noted, it is hard to imagine a college marketing person suggesting 90% of the learning at 20% of the cost as a slogan, but that is the calculation parents and students are starting to make.

VALUE is going to be the new holy grail for potential students. Where and how can I learn the most at a reasonable cost. As expensive campus-based schools, we can either cut costs, or demonstrate more learning.  A move away from credit hours to competency will make all of this easy to see.  The sooner we all ditch the credit-hour and find ways to better compare the differences in what our graduates can do and how they think, the better for everyone.

 

Saying No to College

If the thought of all of that free online competition or the declining number of high school graduates was not keeping you up at night, here is another trend to get you worrying. The New York Times had a story on Sunday about how billionaire college drop outs are inspiring a new generation of students to drop out or bypass college.  The list of new role models is impressive: Bill Gates, Michael Dell, Steve Jobs, and Mark Zuckerberg. There are a growing number of websites, books and organization trying to support alternatives: DIY U,  UnCollege, Enstituteu and an online support group to say nothing of recent calls for a $10,000 alternative.

I think most of us would agree:

1. You can learn an awful lot without going to college (especially now with free internet content)

2. There is still something highly valuable (both cognitively and socially) about the college experience,  and

3. Taking on a huge debt should not be the only option.

Most students do not have $100,000 in debt and some personal investment is justified given the return. But it is easy to see that the combination of current economic and technological factors is going to fuel this fire. So what can we do?

We probably do need some lower cost alternatives. I do NOT think you can deliver everything the best college experience delivers for $10,000, but I do think that we should be looking for thoughtful ways to leverage the free content currently available and add discussions, face-to-face interactions, interactive assignments and other learning opportunities to create an integrated college experience that might serve as a cheaper alternative to the student price tags most of us now accept as a part of our jobs.

I don’t believe much in “should have.” Government funding should increase, but it probably won’t.  We probably can’t do much about that, but we probably could create a useful cheaper alternative for the current situation. It is something real and useful that we, as the current citizens of the academy, could do for the poorest members of our society. Yes, legislators should be doing this, but unless you want to run for office, get to work.

Higher education is about to be transformed, but I don’t think all residential colleges are doomed. Some of us will survive. There will also be great new alternatives, and apparently an entire generation that will see no college as viable option. Competition in the middle is going to increase–ferociously!  We (as institutions) can either work much faster to improve our product and find new ways to demonstrate its effectiveness or look for new models and new markets and try to be the first to offer a quality alternative.

What Happens when MOOCs Count for Credit?

MOOCs are now for credit. At first, MOOCs seemed harmless enough. Yak herders in Tibet could “audit” courses at Yale or MIT: elite universities were giving away an important resource, but one that leveraged the internet to provide more for less and did not threaten our standard revenue models.

While it is clear that anyone with the tiniest desire can learn a great deal on the internet, this learning didn’t “count.” What still counts in higher ed are credits! Credits which are largely determined by the amount of time you sit on your rear in a physical classroom. The “credit” here is clearly going to the wrong part of the body.

It is impossible to stay current on what is happening in the MOOC world. In October Antioch U said it would offer MOOCs for credit through Coursera . Then Blackboard joined in.

Then last week, the American Council on Education agreed to start reviewing MOOCs, offered through Coursera, for possible inclusion in the council’s College Credit Recommendation Service, that currently certifies many non-traditional courses for transfer credit.   Most of us already take many different types of transfer credit (mostly community college courses and AP scores). Get ready to add MOOCs.

MOOCs are now being offered to huge numbers of students, and they will only improve in quality.  Soon, students will have lots of low-cost or even free options for most basic courses. These are the courses, Econ 1, Basic Chemistry, Calculus, Introduction to Anthropology, or History 101, for example, that most schools offer in a huge room with an army of TAs. With a dynamic lecturer, carefully designed assignments and close supervision of TAs, these courses can be good, but we know that much of the time these are a necessary evil. We offer them because they offer an economy of scale.  It is also often our most vulnerable students (freshmen) who are subjected to most of these courses and we tolerate this, because we have not had a better option.

Now comes a new report  from the National Student Clearinghouse  on student persistence to graduation.  Perhaps not surprisingly, 71% of students who first attain an associates degree and then transfer to a 4-year school, graduate with a BA. Kay M. McClenney, director of the Center for Community College Student Engagement at the University of Texas at Austin, said the report “debunks some myths” about the quality of instruction in community colleges.”   The same will surely be true of MOOCs.  The point is that success leads to success.

I suspect that we will soon have lots of MOOCs that are at least as good, or substantially better than the large freshmen courses most of us endured. So if I am a HS senior and I can take a couple of my freshmen courses before I start college at a much lower price (or even for free), and the quality (or success rate) is better, AND they transfer to my four-year college? Why would I not take a year off and live at home for free?  Yes, some will want to join a fraternity or climb on your new rock wall, but they will still have the option of taking an “extra” course as a MOOC or doing a short course at the holiday or over the summer.

Colleges will have three choices.

One choice would be simply to stop offering the large lecture courses and essentially outsource them to MOOCs (sort of like we do AP and community college credits). This will work for some, but it has a problem.  Most of those courses are cash cows. It is the small courses (hopefully where most learning occurs occurs) that also cost more money. How will we sustain this model without the cheap high volume courses?

Two, we could offer our own MOOCs.  But, oh yeah, they are free. They are useful for branding, but even if we charge for the certificate, this is not likely to be a money maker, at least not for most schools.

Or three, we could make sure that our freshmen Econ 1 course is better than the MOOC. This would involve measuring learning (and not just giving grades) to truly demonstrate the extra value, but this will probably also cost more. On a simple level, it is probably easier to design and deliver a more effective course if it is smaller, but that immediately raises cost.   (Of course, MOOCs have the same problem.  At the moment they are being subsidized by elite universities and external philanthropy. If that continues, most schools will not be able to compete.)

Any way you slice it, colleges are going to have to pay more attention to cost and benefit, and especially to being able to define that benefit (LEARNING in my view).

I’d buy stock in start-ups offering new proctoring software.

Fear and The College Writing Problem

I’ve read two great books about college students recently. Ken Bain’s What the Best College Students Do (Harvard, 2012) deeply influenced my teaching this fall as he described ways to encourage the self awareness and self motivation of students who become happy and successful later in life (and often also do well in school, but more as a by-product). There are indeed too many things school and especially college do to poison the very characteristics that most lead to success later in life, and I’ve actually taken to talking about HAPPINESS in my classes this fall. But Bain is talking about the best students at the best colleges.

So yesterday I read about the rest of our student population. In The College Fear Factor: How Students and Professors Misunderstand One Another (Harvard 2009), Rebecca D. Cox reveals what she discovered sitting in English 1A classes for a semester at community colleges. She describes the enormous stakes for students who are both working and paying or using loans for college and how they think about the potential rewards and the daily real costs of college. These students are making a critical life decision and the anxiety they feel about the distance between themselves and he almighty professors are real. (Read the first 40 pages here.)

It is disturbing to realize that faculty are complicit in the grade anxiety that exists. What we think of as “having high standards” or “weeding out students who don’t really want to be here” is perceived as not caring if students fail. One student is quoted saying his high school AP teachers were like real college professors because “they didn’t really care about your grade…if you failed a test, that’s too bad.” (p. 68).

Another disconnect happens when professors try to motivate critical thinking in discussion, but students see this as something they did in high school and “stupid” or “I don’t feel like she is really teaching us anything.” (p. 92) This same student complains about assignments and wants to know “is the essay 300 or 500 words,” and “what’s going on with all these drafts and due dates?” (p. 93),

It is not a surprise that students see the traditional passive lecture approach as more valuable but also more “like college”, but it has made me rethink the importance of recognizing how their fears drive these desires.

I was also struck, however, by her short but biting analysis of why college writing courses are fundamentally flawed because “the skills required in different academic disciplines vary immensely” (p. 147) and that it is very hard for students to transfer skills from one class to another.  We know that students don’t see the connections among courses easily, but it is also true that “A person does not simply write: a person writes something for some purpose.  Accordingly, learning how to write according to the conventions of a particular academic discipline is best accomplished while a person is immersed in discipline-spcific activities.” She provides a long list of research to back up this claim.

We’ve got this problem in my own institution, and while we have just revisited the learning outcomes and titles for the first-year composition courses, I fear we will still have departments complaining that students are unprepared for the disciplinary writing faculty want to see in the sophomore year. I’ve thought of three possible solutions.

1. A common writing rubric for the entire 4-year would help a great deal. It would be hard (maybe impossible) to agree upon, but it would help students progress and would counter their anxiety that college is about figuring out what each professor wants and giving it to them. It seems to me these could be partially discipline specific.

2. At step further would be to have first-year writing courses taught in discipline-specific clusters, perhaps STEM, Humanities, Social Science, or Business?  Students today and much more likely to arrive with a desired major in mind and departments could recommend one of these types of writing class. At the moment, we just let students pick a first-year English class based on topic: do you want vampires or Victorian novels?

3. Most radically, we might even allow departments to offer first-year writing courses (or suggest curricula) that provide the discipline-specific training they desire. The low-paid non-enure-track lecturers who teach the basic English courses are controlled by the English dept, so there is a political blood-bath there, but the University has the resources to diversity that body of faculty.

I would not want to lose the interdisciplinary mixing that occurs in these classes–and I think students start majors too soon–but I also know that complaints about writing are  a persistent issue.  If there is a way to improve student writing we should look at it.   That still leaves the problem of student fear and our faculty insensitivity to it, but as with most things, seeing the problem is the first step.

 

The Challenge of a Political Semester

Here is a challenge: engage your students with issues around the Presidential election this semester, change their minds about something, but leave them guessing about your political leaning and how you will vote. Asking you to swallow a toad might be easier, but it is vitally important for our country and our colleges that we try.

With recent accusations of indoctrination in the classroom, and the widening gap between more liberal professors and more conservative students, it would be easy for faculty to avoid politics, but consider some evidence. While faculty (especially in the social sciences and humanities) are much more liberal than the general population, college does not make students more liberal or less religious. (See, for example “The Indoctrination Myth” by Neil Gross, NYT, March 3, 2012.) Be sad or be happy (depending on your politics) but if you were trying, you’ve failed.

But we also know that college in general is not leading students to more open minds or a greater ability to think critically. There are plenty of other causes to blame for the increasing contention of our political system, but college is the best place to model what open and informed debate can and should look like. If we shy away from demonstrating to students in our classrooms what civil disagreement and real civic discourse looks like, what hope is there for future public debate?

I am not suggesting that we turn our music or biology classes into political forums, but rather that we not be afraid of political issues during this season. A fundamental principle of teaching is that faculty must engage students with questions that matter to them and start with an understanding of student assumptions. We need to understand what our students think, and that includes politics.

If college is failing to open minds it is because faculty forget that it is easy to learn facts without understanding concepts. Eric Mazur at Harvard discovered that even his “A” students in physics, had no idea about basic scientific concepts, so he changed his pedagogy.

More readings and longer papers won’t change minds, but class discussion and the willingness to investigate thoroughly assumptions might—what I call “teaching naked.” Starting with student beliefs is essential in every class. If a college degree is to mean an ability to think critically, then all of us need to probe and ask students to examine their assumptions. This is not indoctrination, it is learning to think. It also probably won’t endear you to all students, but it is our job. If we are not willing to try, who will?

So the next time your students tell you Mitt Romney is not a Christian or Barack Obama was not born in the United States, you know what to do. Democrat or Republican is much less important than thinking or not-thinking. It is our challenge to create a nation of thinkers.

Robo readers

Headlines this week a bout the software programs being just as accurate as human readers.http://www.insidehighered.com/news/2012/04/13/large-study-shows-little-difference-between-human-and-robot-essay-graders#ixzz1rwEWd9Y9  I’ve got two reactions to this.

First, I heard a fantastic TED talk yesterday from one of our computer science students (Christian Gecko) who presented us with a real life ethical problem: suppose you had been hired to check data as a job, but you knew how to code, so you wrote a computer program to do your same job, only it did with 10 times the accuracy in a fraction of the time? Well in this version, the guy finally feels guilty and tells his boss, who fires him. So he tells the bosses boss, who rehires him, fires the boss and put him in charge.

He also gave the example of tollboths at DFw airport where people are paid to sit in a booth and transcribe license plates from one computer screen to another. If you could write code to automate this, you could save the airport $258,000 a year.

These are menial jobs, but the point was that we can count on computers doing more in the future, and looking for a way to reduce the time you need to spend on basic tasks is just smart.

So i don’t think a robo reader is as good as a human reader in all things, but I do think it highlights the need for understanding the distinction. Which think can the robo reader do to free humans to do more critical tasks?

So to start, HAVE STUDENTS WRITE MORE!!! A limiting factor in almost all college courses is the amount of grading faculty have to do. Grading essays is time consuming, so we assign less writing to keep our sanity. Now, we don’t have to limit the writing based upon our grading time!!!

that does NOt mean that we should abandon human grading. But students who practice writing more, will become better writers. The NEW QUESTION is how should we structure courses so the human grading is most useful?

As it happens, grades are NOT the most useful part of learning to write. Assigning grades takes time though, and leaving that to a computer, could free up more time for the really useful feedback on multiple drafts that will really improve writing.

Transfer Credit for Online Courses

The changes to higher education are coming daily.

First comes the news that students taking free online courses from Harvard and MIT through EdX will be able to take a proctored exam at 450 testing centers in 110 countries.
http://chronicle.com/blogs/wiredcampus/edx-offers-proctored-exams-for-open-online-course/39656

The BIG issue of course, is if these courses will be accepted by others, mainly employers and other universities. Employers probably count the most. If employers are willing to hire candidates who have web badges or certificates instead of university degrees, the market value of a college degree will plummet.

I believe the market will test this by hiring a few folks and seeing what happens. The for-profit world is better (and has had much incentive0 to determine the real results of different experiments.

My guess is that free online course badges won’t prove to be any better or worse that a college degree when it comes to learning. We have MOUNTAINS of evidence that you get As in college and not have a clue (as Eric Mazur discovered of his Harvard physics students) and we have equally compelling research that tells that intrinsic motivation far outweighs any possible change in pedagogy. In other words, if a student wants to learn, teaching methods make little difference. For the student who wants to learn in a free MOOC, she will, for a student who wants to be a college surface or strategic learner (See, for example, Ken Bain’s new book, What the Best College Students Do, Harvard 2012), 4 years on a college campus will still result in nothing really being learned.

So the big choice for colleges is whether to accept transfer credit from MOOCs. If they do, then students will be able to drastically able to reduce costs (take a few free courses instead of summer school and still get a regular college diploma.

The first step has happened. Some Austrian and German universities already do, but Colorado State University-Global campus has become the first US university to accept a Udactiy course for credit.
http://chronicle.com/article/A-First-for-Udacity-Transfer/134162/
This is only the Colorado State online campus, but if other colleges agree to take this credit the implications are serious.
If students can take this free Introduction to Computer Science and get transfer credit, why would they need to pay Stanford $6000 for the same product? Part of the answer will be that extra learning is offered on the Stanford campus, but Stanford had better figure out a way to demonstrate that extra learning (and justify is enormous additional cost) in a hurry.

The Marketing Competition

As most not-for-profit universities stick a toe in the water of higher ed marketing, they will need to watch out the for-profit sharks that have been steadily feeding for years. If you want to get a taste of the the competition looks like, check out the Kaplan Your Time ad: http://www.youtube.com/watch?v=p_5SjeUKQ-g

It is a powerful ad in lots of ways. It makes no direct claims that Kaplan will offer students a better education, but much of what it does says is true and will resonate. Talent is not just in schools and it is being wasted. we are steeped in tradition and we need to react faster.

I don’t know if Kaplan can deliver on the promise of a student-centered educational system, but I know this will be a persuasive argument for students–and it is not the message with which we must compete.

Universities and Technology

Here is a newly posted video about the changes in technology that led me to write Teaching Naked: http://mcs.smu.edu/media/content/jos-bowen-universities-should-embrace-tech

It is the beginning of the year so lots of meetings, including meetings with my technology folks. Technology needs have exploded, but budgets have not. (Yes, really, we have to spend money to protect ourselves from cyber attacks from other countries trying to mine our course catalogue. Wow, I only wish the students were as interested…)

We are trying to rethink our technology budgets. Remember “replacement cycles?” Traditionally you have a budget for computers and another for servers and network and software. Add wifi, security, tech support and more wifi. We asked a different question: suppose we STARTED with the user experience. What do people need to get the work done?  We wanted to buy laptops for everyone, so we knew something would have to go. We got rid of computers in the classroom and of most of our computer labs and that saved enough money to put every faculty and soon every student on a laptop. Using the same computer for almost everyone (we made a few exceptions as needed) saved tons of money in support but limited choice, but moving to the best new models helped.  (We have just moved all faculty to new Mac laptops with a choice of two machines.)  We’ve also been able to put much better projectors in classrooms–since now the “refresh of a classroom” means only the projector and maybe a few buttons.

The new Macs have the amazing retinal display, but no DVD/CD player, so again we’ve had to push more support to helping faculty digitize materials.  (And secretly–ok maybe not so secretly– I hope this is an incentive to show fewer complete movies in class.  We can digitize a clip for you and put it in the cloud, but do you really need to show the entire movie in class?

The BIG issue though is how to think about the budget. Adding iPads adds cost and devices to support. We can’t scrimp on WiFi, but the number of devices continues to increase. I think Technology departments need a radically different budge model. What are the priorities? As software costs go up, students will need to purchase more software as part of courses, but we will need to be more careful about what students REALLY need–no more Adobe Creativee Suite for everyone.  And ultimately, we are getting close to a point where not everyone needs a phone (certainly not on your desk), iPad and a laptop. But device will it be? Probably different for different types of faculty.

What seems clear is that business as usual won’t do and we need to reinvent what campus technology means.

Marketing Higher Education: What’s in YOUR can?

The WSJ ran a story about the trend to hire marketing departments in response to the new competition. http://online.wsj.com/article/SB10000872396390444233104577591171686709792.html Ok, sure, but don’t you need first to think about how your product might be different or special? At the moment, we are all pretty much offering the same 4-year 120 degrees with the same majors. What’s to market? “We’re the same, only better!?” This is an opportunity to start a new conversation about both value and distinctiveness. Maybe your dorms are better or your rock wall is higher, but our students learn job skills, or have a broader education, or maybe our programs are three years or five years, or more geared to our local population? The marketing teams will have a hard time until we start to think more carefully about our individual value.

I’m actually for marketing here. I think it is a chance to tell folks about what you do, but i think that generic branding is pointless. It will work for state U pride–“be true to your state.” And let’s be honest, most schools already have a marketing department–it is called an athletics program, and it works.

When you win, applications go up. (When Georgetown won the NCAA Basketball tournaments, it got a huge boost in applications, but so did George washington U and George Mason U. Think about it.

If we are really going to put new labels on our cans, we had better stop and think about what is IN the can. This can be a good thing. Let’s think about what we do that is distinctive, but let’s also make sure we DELIVER as promised. What’s in your can?